Lemon Yuzu Fruit Tea

Exploring how fruit tea packaging can communicate freshness, beauty, and a gentle moment of relaxation in everyday life.

Location
Tokyo, Japan
Date
April 2024 - June 2024
Lemon Yuzu Fruit Tea packaging design.
Lemon Yuzu Fruit Tea design process.

Design process

Based on a concept shaped through research and interviews, I refined the package through prototyping to express low calories, beauty ingredients, relaxation, fruit freshness, and tea.

Visual Identity

Visual Identity

Packaging

Packaging

Product

Product

Web Design

Web Design